Aug 03 2007
Where Is My Free iPod??
I just finished reading a blog by my friend Mark, about how Starchoice is charging him a fee for a mandatory upgrade his HD reciever. And it reminded me about a conversation I had with my wife a couple weeks ago…
For the past 7 years, I’ve been a customer with TD Canada Trust. My “relationship” with them started out when they were the only bank that was willing to give me a car loan, regardless of my credit history. I figured that any bank that was willing to overlook my student loan situation, I’d be willing to transfer my business too. Since then, I’ve have my chequing, savings, and some RESP’s for my kids with them. The only things that I don’t have with them are my mortgage (because they weren’t competitive enough), and my RRSP’s.
Now, I am not saying that I feel like I’m one of their most valuable customers. I’m essentially non-exisitant to them. But I see this ads for banks saying, “Switch to us and get a free $150 gift card for blah!”, or some other comparable offer. TD was promoting a free iPod for switching.
What I what to know is, what are they willing to do to KEEP me as a customer? New customers get the promo, and all I get is service charges every month. I could easily switch to any other financial institution for a promotional deal. Coast Capital Savings offers a free chequing account (no service fees). BMO is offering gift cards. Where is the customer retention plan? The rewards for doing business with them?
Where is my free iPod?
Existing TD Canada Trust customers can apply for the free iPod too. But alas, the promo is over, at least for this year.
Oh, I may be mistaken. The iPod promo may be good until August 7, 2007.
You can’t “just apply” however. Existing customer, just like new applicants, must jump through some hoops, too.
Really? That’s very interesting… I had not seen that anywhere, but I didn’t look very close either..
I’m not about to run out to get the iPod from the bank.. But some obvious appreciation of my business would be nice from them.
Cameron,
I bet if you tried ending your relationship with the bank, they will show you how much they appreciate your business, by trying various things.
Check out footnotes 1 and 3 on https://www.tdswitch.com/information.html for information for existing TDCT customers.